The "new" BNL, that now joined the French group BNP Paribas, is playing with the media-attack ' offer of the new bank account called "Revolution." There is an aggressive television campaign [we're seeing now a bit '], but it seems that the promotion strategy designed to Rome there are also actions typically media, they speak of a campaign that MMS should consider sending messages on mobile phones in the park users and also a campaign Three systems of Microsoft MSN Messenger and Yahoo. Surely this should be commended for innovation and experimentation.
published by the Banker Blog
blog links: Fuorimercato , Volpini
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